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VOL. III ︱ NO. 06
DALLAS, TX
SUNDAY, SEPTEMBER 27, 2026
Keshav · Raghavan
a personal manual, set throughout in Jost
PLATE 06
The Proprietor
PRICE — FREE
PLATE 06ABOUT
The Proprietor
fig. 6 — A FEW FACTS, WITH MARGINALIASET IN JOST

A few facts about the proprietor.

I’m Keshav — a writer, builder, and digital software analyst based in Dallas, TX. At Citibank I work across product and engineering on the software behind Citi’s mortgage and fraud platforms.

This site is a personal playground where I refine my writing, tinker with engineering ideas, and explore music more intentionally. It’s a space for honest reflection — to uncover meaning in everyday pursuits and share thoughts freely.

On reading

I keep a shelf for things I’m in the middle of and a shelf for things I’ve finished. The books I return to most are the ones that changed how I see something ordinary — not the ones with the biggest claims.

On listening

I have four playlists I treat the way some people treat journals. They get added to slowly, edited rarely, and never deleted. The oldest has been growing since 2019.

On building

This site is the longest-running thing I’ve made. The current revision draws its aesthetic from James Craig’s 1978 manual on phototypesetting — registration marks, pica rulers, captions in the margins. The chrome is the point: it tells you what you’re looking at.

On work

My day job is as a digital software analyst at Citibank, where I split my time between product work on fraud and mortgage digital, and engineering on mortgage applications. The principle is the same as the site — strip the chart-junk, name the choices, set one decision per line.

Whatever brought you here, I’m glad you stopped by.

Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs.— James Craig, Phototypesetting: A Design Manual, 1978
fig. 6 z The masthead’s epigraph and the spirit of the whole exercise.